WHO IS ALAN CHENG
Hi there! I'm Alan Cheng and I specialize in business coaching, email conversion and online marketing.
I was born in the UK after graduating with a BSc (Hons) in computing from a university in Birmingham.
In the 3rd year of my degree, I started dating a girl (who would hit the jackpot become my wife).
After graduation, I moved to Hong Kong in 1995 and worked in IT for 13 years.
By the way, just because I'm good with the techie stuff it doesn't mean I'm a nerd. I go out a lot, have fun, play poker, pool, ten-pin bowling, electric guitar and love meeting new friends.
I'm a very approachable guy and reply to nearly all of my subscribers' emails...unless they're ridiculously boring 🙂
I studied online marketing in my spare time while working in my 9-7 office job in Hong Kong. I've had many mentors and gradually learned what was really needed to make money online.
In 2008, I launched a ghostwriting business which enabled me to leave my job and finally become my own boss.
As a result, I developed a number of close relationships with well-known Internet marketers. My products have been endorsed by several other internet marketers for their quality and for the integrity with which I conduct my businesses.
I'm happily married with a daughter and son who spends most of my time and money.
I currently live in a boring city called Durham in the UK but I'll be moving away in a few years time after my kids graduate.
4 Business Pillars
Alan helps businesses generate clients/customers by focusing on 4 business pillars which are critical for success in the long run. Equal amounts of effort are required for each pillar. When the foundation is established, one can focus on lead generation to grow their business rapidly. However the other pillars need to be revised from time to time to ensure the business stays ahead of the competition.
The 4 Business Pillars
- Lead Generation
- Attract targeted prospects with minimum cost so one can maximize profits
- Build Authority
- Lower the prospects' resistance to buy from you by becoming a trusted authority in your market
- Implementing the most effective method(s) to convert your prospects into clients/customers
- Continuous task of marketing your company to build your brand and convert clients who previously were not ready to buy
FREE TRAINING SESSION
4-Step Client Attraction Strategy
How To Attract Qualified Prospects & Convert Them Into Clients